Category Archives: promotion

7 Author Signing Today!

Maestri, Michelangelo - Busto di Bacco - 1850Come and join myself and 6 local Washington authors as we party at Paperbacks Plus in Port Orchard from 1:00pm to 5:00pm today! We’ll be signing books, giving away prizes, and who knows what other kinds of trouble we’ll be getting into. Libations and chocolate provided. If you can’t make it, you can join us on Facebook for an online party!

See you there 🙂

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Guest Post: Dream Up Some Publicity Ideas

By Nancy Jarvis

I woke up one morning about a month ago with this crazy idea for promoting books, and being addled in the morning before my first cup of coffee, decided it was a viable one.

I’m not new to trying whatever publicity idea occurs to me in a fit of creativity…scratch that…fit of silliness. My cat Fala (as in the Christmas melody Falla lalla la la la la la) recently had a mention in Ladies’ Home Journal because they were doing an article on pets with strange names. She has her own YouTube video about the perils of living with a mystery writer, so it seemed like a good idea if she added another media accomplishment to her resume.

(If any of you looked at the video and are curious, I used Fiverr to have someone animate her. My out-of-pocket for that was five dollars.)

When my first book came out, I pitched an article to Realtor Magazine which goes to every Realtor in the country because my protagonist is a Realtor and because I was a licensed Realtor at the time. I did a little research: I was the country’s only licensed real estate agent writing mysteries with a Realtor protagonist. It sounds more impressive than it is—kind of like the statistic that one sixth of all people die within two months of their birthday—but it was a good pitch and using it combined with what I did for a living got me a lot of publicity.

There was a little story in The Costco Connection—which goes to Costco’s entire membership—about my second mystery, Backyard Bones. It got there because I noticed some small print in the magazine that said they liked to know what their members were up to and told them. Think about your memberships; they can be useful for more than saving money.

Lend a helping voice. Thanks to HARO (Help a Reporter Out), which is a wonderful source of publicity opportunities, I worked a story about people taking Social Security at 62 into a pitch for my books. The reporter liked my angle and put me in her article which was on CNN/Money, CNN.com, and YahooFinance.com.

Use what’s in your book to get publicity. Recently I was interviewed for Bloomberg News about what buyers are willing to do to attract a seller’s attention in a hot market. I suggested the reporter read pages 59 and 60 of Buying Murder. My newest mystery, The Murder House, may have ghosts in it and now some ghost hunting sites want me to discuss the book.cover for Murder House

Using what we know and who we are connected with is a great way to get publicity. It’s easier for non-fiction writers or for fiction writers who happen to have written a book about a “hot topic” to get the word out about their books, but as you can see, all fiction writers have opportunities.

You can also get publicity close to home. Contact local newspapers and tell them one of their readers has written a new book. Most will at least squeeze a mention of your book into their publication; many will give you an article complete with pictures.

Approach groups in your community and offer to be free entertainment for them. I’m not a member of the Kiwanis Club, Rotary, a retired school teacher group, a government worker organization, or a senior citizen group, but all have had me speak. All sorts of groups would all like to hear what a member of the community has accomplished. They will probably give you a meal and many of their members will buy your book, especially when you inscribe a copy as a gift for their favorite aunt. In this vein, don’t forget to look for retirement communities and even large mobile home communities for speaking engagements.

Sadly, my hometown has been losing bookstores. Fortunately I live in a tourist town and my books are set in that location. I suggested to local store owners with tourist traffic that people would find it entertaining to read a book about where they are visiting. Turns out I was right and some of those stores sell more books than our remaining local bookstore. Look for your community’s odd venues and ask to do a book signing; it’s a great excuse for more publicity in the local media for you and the venue hosting you.

So, what’s the idea I had in the wee hours of the morning? Form a publicity co-op. I write cozy-style mysteries and it turns out many writers do. Books in that genre often have recipes and food associated with them; we could do a cookbook. My idea wasn’t terribly original. There have been mystery writer cookbooks and several big publishers have put together cookbooks featuring recipes from their stable of writers. But a book of recipes from more than a hundred cozy mystery writers, well, that’s a new publicity-worthy spin. Cozy Foods will be out next month and I bet every writer who contributed a recipe will tweet, put something about the book on their blog and their Facebook page, and tell their friends about the book. And that’s just for starters.

 

photo of the authorNancy Lynn Jarvis thinks you should try something new every few years. Writing is her newest adventure and she’s been having so much fun doing it that she’s finally acknowledged she’ll never sell another house. She let her license lapse in May of 2013, after her twenty-fifth anniversary in real estate.

After earning a BA in behavioral science from San Jose State University, she worked in the advertising department of the San Jose Mercury News. A move to Santa Cruz meant a new job as a librarian and later a stint as the business manager for Shakespeare Santa Cruz at UCSC.

She invites you to take a peek into the real estate world through the stories that form the backdrop of her Regan McHenry mysteries. Real estate details and ideas come from Nancy’s own experiences.

To keep her writing fresh, she took a time out from mysteries to write “Mags and the AARP Gang,” a comedy about a group of renegade octogenarian bank robbers and is now almost in the midst of editing “Cozy Food,” a cozy mystery cookbook.

You can find out more about Nancy and her books on her website, Facebook and Amazon

 


Discoverability

Discovering the world (6002994162) Here’s a great post by Kristine Kathryn Rusch (The Business Rusch) regarding discoverability.

 

And a picture of a monkey 🙂


Awesome Authors–Ellis Vidler

photo of the authorMy guest today on Awesome Authors is the fabulous mystery-suspense author, Ellis Vidler. I’ve known Ellis since I found the supportive writer’s group, Sisters-in-Crime, and their sub-group, the Guppies. Ellis is an author, editor, and speaker. She grew up in North Alabama, studied English and art at All Saints College for Women, and thoroughly enjoyed studying creative writing under the great Scott Regan. She also taught elements of fiction at a community college. Her home is now the South Carolina Piedmont with her husband and dogs.

(From the author’s bio): As a child in the South, Ellis spent long, hot days imagining herself an Indian or pioneer or musketeer. At night she (and her whole family) read. From Tarzan and D’Artagnan to Anne Shirley and Nancy Drew, she lived them all. No angst in her childhood. So what did she do as an adult? Write fiction, what else? She loves creating characters and making them do what she wants, but mostly they take off on their own and leave her hurrying to catch up.

Hi Ellis! Thanks for joining us 🙂 Tell us a little about yourself and your writing:

EV: I grew up on everything from Tarzan to Nancy Drew and Jane Eyre, and I’ve always loved reading and writing. My career began with illustrating and morphed into editing and technical writing. Now I write fiction and love it.

DV: When did you know you wanted to be a writer?

EV: I can’t remember not wanting to be a writer.

DV: What compels you to write?

EV: The characters in my head—they want to have their stories told, even though the stories evolve and shoot off in new directions as I write them.cover for cold comfort

DV: What do you enjoy most about writing in the crime genre? Dislike? How much research goes into one of your books?

EV: Suspense is what I aim for, but there’s always an element of romance. Relationships are part of life, and for me, they make a story richer. I can’t stick with the required elements long enough for them to be called romances. For example, in Prime Target (coming out late this year) the main characters don’t meet until Chapter 10, a no-no in romance, but that’s the way it worked out. It’s a love story on my terms.

I research everything, trying to get the details right. It’s an obsession, but it’s also a good way to get sidetracked. One interesting fact can lead me down a lengthy detour.

“Relationships are part of life, and for me, they make a story richer…”

DV: Sounds familiar 🙂 In the McGuire Women series, your protagonists have psychic abilities. Why did you choose to go in that direction with your main characters? What were the challenges you faced?

cover for time of deathEV: My grandmother was psychic. I think hers was considered telepathy. She knew when any of her family was ill or injured, no matter where they were. I was there and saw it, so I know it was real. After Haunting Refrain came out, I found out her brother had the same ability. Psychic ability has always fascinated me, in spite of the charlatans. One of my cousins has some of it; however, none of the family “gift” passed to me.

DV: Do you ever include your own life experiences in your plots?

EV: Yes, they do work their way in, but I alter them to fit the story. My main characters tend to like what I like and experience many of the same things. In Cold Comfort, Claire is with Riley in a small plane. The events of the flight and the storm actually happened to me and my husband—proof that ignorance is bliss.

DV: What are you currently working on?

EV: I just approved my first audio book, Time of Death (Note: see link at end of interview) Haunting Refrain will be out next month. I have two terrific narrators and can’t wait for the books to be released. Also, I’m trying hard to wrap up Prime Target and get it to my beta readers. I love it, but the story is different, and I don’t know how it will go over.cover for prime target

DV: That sounds intriguing! I can’t wait… What’s your process when you write? Do you outline or just get an idea and run with it?

EV: Until now I’ve been a pantser, running with a vague idea, but I’m determined to have something of an outline for the next book. I’d like to know if something’s not going to work before I’ve written 100 pages.

DV: I know that feeling 😛 Tell us about your road to publication. What words of wisdom would you like to impart to writers who are just starting out?

EV: Study your craft and persevere. My first book, Haunting Refrain, was much more luck than judgment. I had no idea how little I knew. It’s amazing that a publisher actually wanted it. I’ve been both traditionally and self-published. There are pros and cons to each. Writers have to decide which one suits them. Personally, I like the control I have in doing it myself and intend to stick with “indie” publishing.

“…I’m determined to have something of an outline for the next book. I’d like to know if something’s not going to work before I’ve written 100 pages.”

DV: Where do you see yourself in 5 years? Where do you see the publishing industry in 5 years?

EV: Ideally, I’d like to have several more books out. Ebooks are becoming more and more popular, but I don’t think print books are going to disappear. With the advent of earbuds and tiny players, audio is gaining too. It’s a very exciting time for writers—lots of change and opportunity but the main thing is still to produce a good story. That won’t change.

DV: What strategies work best for you when promoting a novel?

EV: Goodness, I’ve tried so many. Twitter, Facebook, freebies (I doubt if I’ll do any more of those), ads on certain reader sites… I have a blog with lots of articles, I but rarely post now.

Luck, timing, and word of mouth are the best, and you have no control over any of those things.

“It’s a very exciting time for writers—lots of change and opportunity but the main thing is still to produce a good story.”

DV: If you could travel back in time (or forward) where would you go and why?

EV: I wouldn’t give up electricity, hot water, the microwave, or the Internet. I like my creature comforts. 🙂  I’d probably go back to my twenties (a long time ago) and get serious about my writing sooner.

DV: Hmm. Good idea. Now, if I could just figure out where I put that pesky Time Machine… Thanks so much for stopping by today, Ellis! Good luck on your new releases 😀

If you’d like to find out more about Ellis and her work, please check out the links below:

Amazon author page:

Facebook

Twitter

Website

Blog

Buy links (Amazon):

Haunting Refrain

Time of Death

Time of Death Audio (NEW!)

Cold Comfort  (On sale for .99!)


Thriller Ink Interview

Keyboard and penThere’s a fun interview over at Thriller Ink today–find out why I write action/adventure and whether I put real people in my novels 🙂

http://thrillerink.com/d-v-berkom-author-interview/


ENT Picks Up Kate!

Ereader News TodayWoohoo! EReaderNewsToday has picked up the Kate Jones boxed set as a Bargain Book! ENT is one of the best venues to get your books out there (very solid results) and they’re the nicest people to work with 🙂 Here’s a link to the page: http://ereadernewstoday.com/more-bargain-and-free-books-for-12-7-13/6738079 (there are other bargain and free books included, too)

And here’s a link to their Facebook Page where you can find even more bargains (and FREE books, too!):  https://www.facebook.com/EreaderNewsToday


Boxed Set on Sale Today Through Sunday

Cover for The Kate Jones Thriller SeriesThe Kate Jones Thriller Series (Boxed set) is on sale today through Sunday! Here are the links:

NOOK

KINDLE (it’s a featured book today on Kindle Books & Tips-the link there will take you to whichever Amazon site you need)

This is the only sale I’m running for the holiday season, so if you haven’t already grabbed it, now’s your chance 🙂

And here’s a big, HUGE thank you for all your support–I truly appreciate it!

xoxoxoxox


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