Category Archives: promotion

KLAW TV Interview

Hey there! Just a quick post to let you know that my interview with Kitsap Literary Artists and Writers for local access TV station BKAT is live on YouTube. You can watch it here:

Looks like I’m about to strangle the interviewer, doesn’t it? Well, you should watch it to find out if I do 🙂  Interviewer Mark Miller went a tad off script, which made things interesting, and I had a blast (even though I was fighting an epic case of allergies that day…)

 

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Giveaways!

Hey there!  I mentioned I’d be back with some giveaways today, so here’s 3 🙂  (Contests end Monday, December 12)

Giveaway #1:

Win a signed paperback copy of Vigilante Dead from Goodreads. (For some reason the widget isn’t resolving correctly on the blog, so you’re going to have to click on the link to go to the book’s page on Goodreads. You can enter the contest there. Goodreads will notify the winner.)cover for Vigilante Dead

Giveaway #2:

I’m also giving away the T-shirt pictured (size large) with the book cover on the back (see pics below). Just leave a comment with your email address and I’ll choose a random reader to win! (Must be in US or Canada to receive the book and T-shirt.)

Vigilante Dead tshirt front

Logo on the front (you tend to get double takes wearing this 🙂

Vigilante Dead Tshirt back

Vigilante Dead’s fabulous book cover on the back

Giveaway #3:

So I get to include everybody with an internet connection, regardless of whether you live in the US or elsewhere, I’m also giving away winner’s choice of one of my back list titles in eBook or audio book format. (All of my books are available in audio except Vigilante Dead and A Killing Truth. Cargo  is currently in production and should be available in audio by the end of the month, so you can choose that, if you’d like.) I’ll announce the winners (with the exception of the Goodreads giveaway) on Tuesday, December 13.

Good luck, everybody!


A Chance to Win

Hi everybody! I hope you all are having a fantastic August…I’ve been working hard on the next Kate Jones Thriller, Vigilante Dead, and will have some exciting news to share in the near future. Stay tuned 🙂

Until then, how about  the chance to win 17 suspense/thrillers? Click on the link below for the opportunity to win exciting reads by Colleen Helme, Jinx Schwartz, R.P. Dahlke, Dianne Harman, and yours truly. Are psychological thrillers, action/adventure, or nuclear terrorism thrillers your style? We’ve got you covered! Or perhaps you’re in the mood for a cozy mystery, nautical thriller, or paranormal suspense? Look no further–this giveaway is for you! Click on the link below for your chance to win, and discover some fabulous, new-to-you authors!

What are you waiting for?

 

Win Up To 17 Suspense/Thriller Novels!

(2) Grand Prize Kindle “Gift Baskets” of ALL 17 eBooks!

(15) Winners of Individual eBooks (randomly selected titles)

 


#Read #Free

Wattpad Thriller/Suspense Logo

Thrillers, Suspense & Mysteries, Oh my!

Hugely popular writing site Wattpad and pioneering e-Book distributor Smashwords have joined forces with 127 bestselling thriller, mystery, and suspense authors to offer murder, mystery, and thrills, all #free! For my part, I’m serializing the latest Leine Basso thriller, A Killing Truth. I’ve posted 5 chapters so far and will post a new section each day or so. (To introduce new readers to both Kate and Leine, I’m doing the same with Bad Spirits) Come on over and join Wattpad (it’s free) and discover a multitude of bestselling authors!

https://embed.wattpad.com/story/72446475

A Killing Truth on Wattpad (***follow me on Wattpad for automatic updates. You’ll be able to share on Twitter, Facebook, etc., and, if you like what you’ve read, you can vote at the end of each chapter to help with the book’s visibility***)

https://embed.wattpad.com/story/71268662

Bad Spirits on Wattpad

List of bestselling thrillers on Wattpad

List of bestselling mysteries on Wattpad

***NOTE: I realize posts have been sketchy (non-existent?) lately, but I’ve been immersed in writing the new Kate Jones thriller and am finding it hard to turn it off at the end of the day…that being said, I’m going to try to post a bit more regularly in the future. Thanks for sticking with me 🙂


5 Tools To Help Promote Your Book

The other day I was asked by a fellow author what programs/websites/etc. I used in my promotional efforts (not including paid advertising), and realized that it might be a good post for the blog. I think that as indie authors, we just assume that other indies use the same stuff and know all about the latest and greatest.

So, in the hope that there might be something useful to you writers out there, here are 5 promotional tools I’ve been using:

bookfunnel logo

BookFunnel: First off, I want to give a huge shout out to BookFunnel for making life soooo much easier. Bookfunnel is the website to use if you give out free books like ARCs (Advance Review Copies), or lead magnets for your email list. For a small annual fee, they will host your EPUBs, MOBIs, and PDFs, and—best of all—give readers download instructions. They take over when a reader has trouble getting the book onto their Kindle, Nook, other e-reader, or tablet. I’ve heard nothing but good things from folks who use the help function, and it’s freed up a lot of writing time for me. You can create as many expiring links as you need for your books, and they’re working on all sorts of cool stuff for the future. They have also been incredibly responsive when I had questions. Highly recommended.

calibre logo

Calibre: There are a few places online that you can use to create different e-book formats for giving out to reviewers or if you have a contest with an e-book as a prize–not the least of which is your KDP dashboard to download a MOBI, or your Nook, Smashwords, or D2D dashboard for EPUB files. But if you want to be able to tweak the end matter and links and have a way to keep track of your files, I would recommend using Calibre. Calibre is free, downloadable software that allows you to convert your source book file from a .docx, HTML, EPUB, or MOBI into whichever format you need. Pretty darned handy.

bigstock logo

Bigstock/Pixabay: I’ve used BigStock for royalty free (but not free) images for years. There are scads of others, but for some reason I usually find what I’m looking for on BigStock. For free images, I use Pixabay. (Be aware that the top line of photos on Pixabay are sponsored imagespixabay-logo that aren’t free.) You can easily find something to use, as they have an extensive, searchable database of free photos.

 

DesignFeedLogo

DesignFeed: I’ve used Canva before, but I didn’t like having to cough up $1 for every image I wanted to use—and not just because I’m cheap frugal, although there’s that. Mainly because I don’t like giving my credit card number out to every Tom, Dick, and Harriet. But that’s just me. Luckily, I stumbled onto a cool new site called DesignFeed. Although still in beta, it’s pretty easy to use. All you need are some quotes from your book, an idea of what you want the background to be, and DesignFeed will create your chosen promo card in the correct dimensions for Facebook, Instagram, Twitter, Tumblr, and Pinterest. They even give suggestions, in case you’re stuck. I don’t know about you, but for me that’s a huge time saver. And best of all, for the time being it’s free 🙂 Here are a couple I did for A Killing Truth:

It wouldn't be long now...FBAKT_bw

 

 

 

 

 

Free Advertising: Although free and bargain books don’t garner the number of downloads/sales like they used to, when you’re having a sale it’s always a good idea to list with as many free promo sites as you can. Here’s one list to get you started. It’s been compiled by fellow author Martin Crosbie, who writes for Indies Unlimited. Not all of the sites he mentions have free options, but if you do your homework you should be able to submit to a large number of them for low or no cost.

And there you have it. Five tools to help you when promoting your books. Do you have any favorites? Share them in the comments below!


Where Did Summer Go: Part 1?

Holy cow! Where did August go? That’s the first time an entire month whooshed by so fast I was caught unprepared for the next. When I finally lifted my head up and realized it was September, I decided to take stock of the month to see why I was stumbling around in a daze with my coffee cup held out as I blinked from the blinding sunlight. (I’ve now switched to straight espresso and wear sunglasses…hasn’t helped.)

Cargo 3DAugust 1st saw the release of CARGO, the 4th Leine Basso thriller. Book launches always seem to consume more time and energy than I remember from the last one, and CARGO was no different. Add to that putting the finishing touches on the new website, signing off on new covers for the series, and making SERIAL DATE permafree, not to mention my parents being here for an extended visit, and the first week barely registered.

The second week of August had me scrambling to get everything into place before the big promotional push for SERIAL DATE, which was August 11th. I was lucky enough to score an ad with both Bookbub and EreaderNewsToday and can I just say, WOW.  The amount of downloads was stunning, with sales of the second, third, and fourth books shifting at a brisk pace (including print, eBook, and audiobook). Peripherally, the Kate Jones series also picked up several new readers. I’d decided to make the first in the series permafree across all platforms, and would do it again in a heartbeat. Sales continue on all of the sites, as do new reviews.cover for Serial Date

Which brings me to the one caveat I have in doing this kind of promotion for a free book: you’re opening said book up to a LOT of people who will download and read it, even if it’s not in their preferred genre, which is great and all, but keep in mind that book is, in all probability, going to start racking up some not so great reviews. As of this writing, the book has garnered a few 1- and 2-star reviews from folks who, in no uncertain terms, REALLY did not like the book. I’m absolutely fine with that, since SERIAL DATE has a boatload of profanity and some seriously twisted scenes. Unfortunately, I can’t control what people think (except in my books 🙂 ) and always expect differences of opinion, most obviously with this book. But, be prepared–especially if you’ve written something that isn’t exactly all kumbaya…

Next, I took a break from August 14-16 to drive up to Mount Rainier with my family, where we stayed at Paradise Inn for two nights. We all had a fabulous time: the food was great,

dining room at Paradise Inn

photo of Paradise Inn at Mt. Rainierthe weather was phenomenally clear (we saw the mountain all three days, which is unheard of–she makes her own weather and her peak is generally obscured by clouds),

photo of Mt Rainier

and the hiking sublime.

DV hiking

The first night we went to to a presentation by a couple of visiting astronomers and it was clear enough to see the Milky Way and several different constellations–we were at the tail end of the Perseid meteor showers, too, and saw a plethora of shooting stars. The next day Mark & I hiked the Skyline Trail and got up close and personal to Nisqually Glacier. As an Eagle Scout Mark had hiked the trail many times with his troop, and hadn’t seen the glacier for several years. He was shocked by how much it has receded. Still and all, it was an amazing visit.photo of Mark on Skyline Trail

A day after we got back from Rainier, I flew to Appleton, Wisconsin to attend the fabulous Writers’ Police Academy. Stay tuned for Where Did Summer Go: Part 2 tomorrow…

 

 


Update on The Body Market: Post-Launch

I thought since I hadn’t posted in a while (I’ve been concentrating on researching and writing the next Leine Basso book) I’d give an update on how things are going after the launch of The Body Market. The book’s been selling well and a couple of authors have contacted me privately to ask what I did differently, and whether I think those strategies worked. Since I love to analyze (not in any real scientific way, mind you) I sorted through all the things I did differently and those I didn’t and came to the same conclusion:

I have no effing idea which strategy worked the best.

Now, before you give me a ration of crap in the comments, let me clarify: if someone tells you that yes, this one thing they did caused Amazon’s bots to get behind their book, I’d have to call bullshit. Only Amazon knows how their site works, no matter what someone says. We can all try to guess what works until the moon explodes, but NO ONE REALLY KNOWS (and if anyone reading this does, in fact, know please leave a comment 🙂 )

Personally, I think it boils down to a combination of things: pre-launch hype, backlist, cover, genre, description (including using SEO keywords, and tags.), early reviews, press releases, advertising, social media posts, et al. You’ll notice I didn’t list pre-order, per se. That’s because while I expected Amazon’s pre-order option to work similarly to traditional pre-orders, e.g., all pre-order purchases rank on release day and give the book a bump of some kind hopefully onto a list or two, this did not happen with The Body Market. In fact, after all the work I did pushing pre-orders, the day after launch book sales on the ‘Zon dropped 70%.

gif of plane crashing

Blech. To say I was disappointed is an understatement. I’d never had that happen on a launch before and I was pissed.

GollemAnd I didn’t know who or what to be pissed at, except myself. Somehow, somewhere, I’d messed up, but I didn’t have a clue what I’d done wrong. I dropped the price of Serial Date, the first book in the series, to 99 cents and advertised the hell out of it the week of the launch (AwesomeGang, EreaderNewsToday, FB, etc.). The Body Market’s pre-order price was 99 cents, which I also advertised with both free and paid options, although not too expensively (in other words, no BookBub ads).

cat on slide

Trying to get traction…

There was one bright, shiny moment on launch day: when a handful of advance readers who had agreed to read and review the book posted their reviews. They were all fantastic and I’m so incredibly grateful for their support. If not for them, I think I would have crawled into a corner, assumed the fetal position, and sobbed uncontrollably into a glass of wine.

Elaine with a bottle of wineI had one more ad coming out the Saturday after launch, a new release post with Free Kindle Books and Tips. I usually see a good rate of downloads whenever I run an ad with this site (not NYT bestseller numbers by any means, but enough to push the book onto some lists). This time, though, something was wrong. I clicked over to the page where the book was listed and realized I’d toggled the wrong genre. Instead of thriller/suspense, I’d somehow chosen history. I sent a message to the owner of the site, but by this time the email had gone out to subscribers and that first flush of purchasers, if they didn’t read the description and figure out the book wasn’t even remotely history-related, had more than likely skimmed past the book.

Okay, so at that point Mark pretty much had to talk me off the ledge (which, in retrospect, wasn’t hard to do since we live in a one-story house). I decided then and there that whatever happened to the book was just meant to be and that I had done everything I could short of dancing naked in the middle of Pike Place Market holding up a cardboard cutout of the book cover and offering free booze to passersby.

Hmmm…maybe…um, nah. Seattle’s too damn cold.

Then, a miracle happened. Somewhere, somehow, something clicked and downloads started to do a kind of a crazy zig-zag on the report page. One day, sales tripled, the next day they sank back to post launch. The next day sales tripled again, but then the weekend hit and sales tanked. By this time, I was feeling all zen about the launch and I figured, hey, sales were sales and I should concentrate on the next book, forget about it all, immerse myself in the world of Leine once again, do what makes me happy. Basically, I adopted a fuck it attitude and let it go (cue song from Frozen)

Frozen gifThe following Monday sales increased seven-fold and have been growing ever since. As I write this, the whole series is selling well. I rooted around to see if The Body Market somehow made it onto any big lists on the ‘Zon, but I couldn’t find it anywhere other than the usual suspects like Mystery, Thriller & Suspense>Crime and Thrillers>Assassinations, so I’m stymied. Now, I’m not naïve enough to believe the rate of downloads will last, but I’m supremely happy knowing the series is reaching more readers than ever and can’t wait to see how far the 4th book in the series will go. I wish I could point to one thing I did right, or even a few things, but hell if I know. I’ll probably do a lot of the same stuff for the next launch, but don’t expect it to follow the same patterns. The timing will be different, for one thing, so who knows what’ll happen?

I think that whole unknown is what intrigues me about this business. Predictable, it’s not.

So how about you guys? What are your launch strategies? Are you doing anything different? If so, what’s working and what isn’t?


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