Monthly Archives: January 2015

Update on The Body Market: Post-Launch

I thought since I hadn’t posted in a while (I’ve been concentrating on researching and writing the next Leine Basso book) I’d give an update on how things are going after the launch of The Body Market. The book’s been selling well and a couple of authors have contacted me privately to ask what I did differently, and whether I think those strategies worked. Since I love to analyze (not in any real scientific way, mind you) I sorted through all the things I did differently and those I didn’t and came to the same conclusion:

I have no effing idea which strategy worked the best.

Now, before you give me a ration of crap in the comments, let me clarify: if someone tells you that yes, this one thing they did caused Amazon’s bots to get behind their book, I’d have to call bullshit. Only Amazon knows how their site works, no matter what someone says. We can all try to guess what works until the moon explodes, but NO ONE REALLY KNOWS (and if anyone reading this does, in fact, know please leave a comment 🙂 )

Personally, I think it boils down to a combination of things: pre-launch hype, backlist, cover, genre, description (including using SEO keywords, and tags.), early reviews, press releases, advertising, social media posts, et al. You’ll notice I didn’t list pre-order, per se. That’s because while I expected Amazon’s pre-order option to work similarly to traditional pre-orders, e.g., all pre-order purchases rank on release day and give the book a bump of some kind hopefully onto a list or two, this did not happen with The Body Market. In fact, after all the work I did pushing pre-orders, the day after launch book sales on the ‘Zon dropped 70%.

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Blech. To say I was disappointed is an understatement. I’d never had that happen on a launch before and I was pissed.

GollemAnd I didn’t know who or what to be pissed at, except myself. Somehow, somewhere, I’d messed up, but I didn’t have a clue what I’d done wrong. I dropped the price of Serial Date, the first book in the series, to 99 cents and advertised the hell out of it the week of the launch (AwesomeGang, EreaderNewsToday, FB, etc.). The Body Market’s pre-order price was 99 cents, which I also advertised with both free and paid options, although not too expensively (in other words, no BookBub ads).

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Trying to get traction…

There was one bright, shiny moment on launch day: when a handful of advance readers who had agreed to read and review the book posted their reviews. They were all fantastic and I’m so incredibly grateful for their support. If not for them, I think I would have crawled into a corner, assumed the fetal position, and sobbed uncontrollably into a glass of wine.

Elaine with a bottle of wineI had one more ad coming out the Saturday after launch, a new release post with Free Kindle Books and Tips. I usually see a good rate of downloads whenever I run an ad with this site (not NYT bestseller numbers by any means, but enough to push the book onto some lists). This time, though, something was wrong. I clicked over to the page where the book was listed and realized I’d toggled the wrong genre. Instead of thriller/suspense, I’d somehow chosen history. I sent a message to the owner of the site, but by this time the email had gone out to subscribers and that first flush of purchasers, if they didn’t read the description and figure out the book wasn’t even remotely history-related, had more than likely skimmed past the book.

Okay, so at that point Mark pretty much had to talk me off the ledge (which, in retrospect, wasn’t hard to do since we live in a one-story house). I decided then and there that whatever happened to the book was just meant to be and that I had done everything I could short of dancing naked in the middle of Pike Place Market holding up a cardboard cutout of the book cover and offering free booze to passersby.

Hmmm…maybe…um, nah. Seattle’s too damn cold.

Then, a miracle happened. Somewhere, somehow, something clicked and downloads started to do a kind of a crazy zig-zag on the report page. One day, sales tripled, the next day they sank back to post launch. The next day sales tripled again, but then the weekend hit and sales tanked. By this time, I was feeling all zen about the launch and I figured, hey, sales were sales and I should concentrate on the next book, forget about it all, immerse myself in the world of Leine once again, do what makes me happy. Basically, I adopted a fuck it attitude and let it go (cue song from Frozen)

Frozen gifThe following Monday sales increased seven-fold and have been growing ever since. As I write this, the whole series is selling well. I rooted around to see if The Body Market somehow made it onto any big lists on the ‘Zon, but I couldn’t find it anywhere other than the usual suspects like Mystery, Thriller & Suspense>Crime and Thrillers>Assassinations, so I’m stymied. Now, I’m not naïve enough to believe the rate of downloads will last, but I’m supremely happy knowing the series is reaching more readers than ever and can’t wait to see how far the 4th book in the series will go. I wish I could point to one thing I did right, or even a few things, but hell if I know. I’ll probably do a lot of the same stuff for the next launch, but don’t expect it to follow the same patterns. The timing will be different, for one thing, so who knows what’ll happen?

I think that whole unknown is what intrigues me about this business. Predictable, it’s not.

So how about you guys? What are your launch strategies? Are you doing anything different? If so, what’s working and what isn’t?

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And…We Have Lift-off!

The Body Market_wbrdrenhancedEXCITEMENTE! Frabjous joy! and all that 🙂 THE BODY MARKET is LIVE! A HUGE thank you to everyone who pre-ordered a copy and an extra-special shout out to the Advance Reader Team–you guys ROCK! (want to be a member? Send an email to dvb@dvberkom.com and I’ll hook you up :-D).

It’s been pretty cool to watch the book hit etailers around the world–pre-orders are a great way to launch (yeah, even when you’re patience-challenged like myself 🙂 ) The book has sold way better in a bunch more countries than is usual for one of my launches, and I have to give the credit to pre-order availability. It’s definitely a keeper.

Anywho, if you missed the super-special low-price offer on the pre-order, don’t despair! There’s still time to download your copy before the price increases! (although, admittedly, not a LOT of time…) There’s even a bonus short story at the end featuring a character from the book. Prepare to be surprised…

Here are the links–feel free to bandy them about with abandon on any social media sites you might frequent. And, as always, an honest review is greatly appreciated 🙂

Amazon: http://bit.ly/bodymkt

Barnes & Noble:  http://bit.ly/bodymktBN

iBooks:   http://bit.ly/thebodymktiBooks

Smashwords:   http://bit.ly/bodymktSW

KOBO:   http://bit.ly/bodymktKOBO

Have a GREAT weekend!

 

 


IN LOVING MEMORY AND TRIBUTE TO KATHRYN C. TREAT

R.I.P. A truly supportive, positive, and heroic woman.

Helen treharne

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Kathryn C. Treat passed away on Sunday, December 21, 2014 @ 2:20 am (California time).  On Friday, Dec. 19, after having a wonderful time at the Rave Reviews Book Club’s virtual Christmas party, in a virtual chat room with her fellow RRBC VIP Lounge members, Kathryn informed that she was not feeling well and that she was going to leave.  Shortly thereafter, she suffered a hemorrhagic stroke and then lapsed into a coma.

Kathryn was an honorary board member of the Rave Reviews Book Club, where she served as Membership Director from Dec. 2013, until October, 2014.  Kathryn is the author of “ALLERGIC TO LIFE:  MY BATTLE FOR SURVIVAL, COURAGE AND HOPE.”   She inspired and encouraged many with this book so if you have not had the pleasure of reading it, please head to Amazon and get your copy.

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BOOK TRAILER

Kathryn was a dedicated member of RRBC

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5 self-publishing truths few authors talk about

Here’s an excellent post for folks thinking about self-publishing (and a good read for those of us who have done so, but haven’t yet achieved fame and fortune 🙂 )

5 self-publishing truths few authors talk about.


Self publishing in 2015 (via Anne R. Allen)

Bouquinistesseine1Here’s an interesting post from Anne R. Allen about the future of publishing:

http://annerallen.blogspot.com/2015/01/why-self-published-ebook-is-no-longer.html

And HAPPY NEW YEAR! May you be surrounded by people you don’t want to kill off in your books 🙂


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